The Flower Festival is the festive season announcing the arrival of Spring. The flowers, colours and smells permeate through the streets of the city and carry the island’s name across frontiers.

The Farmers' Market, inaugurated in 1940, features New State architecture, including large tile panels that decorate the facade, the entrance and the fishmonger.

The Madeira Atlantic Festival, an event that sets the beginning of the summer season in Madeira, is one of the most recent tourist entertainment events, held for the first time in June 2002.